MAURICE LENELL . . . a new beginning

Maurice Lenell Cookie recognizes and respects the importance of maintaining the privacy of our customers, registered members ("Members") and users, and has established this Privacy Policy as a result. The purpose of this Privacy Policy is to inform you of:

• the personal information we may collect from you when you visit our web site, respond to our emails, place orders via mail or fax, or otherwise contact us via telephone, email, fax or mail,
• why we gather information from you,
• how we collect it,
• how we use it, and
• the choices you have regarding our use of personal information you have provided.

This Privacy Policy is part of the Terms of Use, which governs your use of our web site located at www.lenell.com (Maurice Lenell Cookie or the "Web Site"). The Web Site is owned by Hearthside Acquisition, LLC, Inc. (the "Company"). This Privacy Policy does not cover information provided to our Company-owned or franchised retail stores.

Note: You must be 18 years or older to use, subscribe or register as a member of Maurice Lenell Cookie, The Web Site is a general audience site and we do not knowingly collect, maintain or disclose personal information from or about children.

Why do we gather information?

Maurice Lenell Cookie gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from us, our affiliated brands.

What information do we gather?

We collect information through our Web Site, emails, mail, fax, and telephone, including when you:

• place an order,
• participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations, and
• engage in other activities, services, products and resources we make accessible to our customers, members or users.

Depending on how you interact with us, we collect some or all of the following types of information:

• your name, address, telephone number, email address,
• billing information (credit card number, expiration date and billing address),
• gender and birth date, if you choose to enter such information,
• products purchased and occasion type (for example, Mother’s Day),
• any promotion code and related information (for example, if you are claiming frequent flyer miles),
• Message and gift recipients’ names, addresses, telephone numbers and email addresses, and
• other information you provide to us, including User Submissions (defined in the Terms of Use).

Information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled.

Consent to Transfer and Submission

Maurice Lenell Cookie is operating in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Web Site or otherwise providing us with information, you hereby consent to this transfer.

In addition, if you submit data to us about other individuals (such as your message and gift recipients), you agree that you have obtained consent from each such individual to the submission, transfer and processing of the information. Although personal information collected by us through the Web Site, emails, mail, fax, and telephone is used by us in accordance with this Privacy Policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent as those in other countries.

Maurice Lenell Cookie welcomes feedback concerning this Privacy Policy. Please send your comments and questions to CustomerService.Lenell@cbcbakery.com